Social
Walk over and say hello.
Open simply, lead the conversation, and make a clear invitation while the moment is alive.
About Approachly
“I was tired of letting dating apps decide whether I had a dating life.”
Austin, founder of Approachly
Where it started
After college, I moved to a new city where I didn't know anyone. As a guy in my 20s, I wanted to be dating, so I hopped on the dating apps. The early promise of abundance soon became an experience that felt impersonal and nothing like real-life dating. I grew sick of it and recommitted to meeting women in the real world.
The problem
Women don't usually approach guys out of nowhere. The guy has to do the approaching. After two months off the apps, with no dates, I realized this and decided I'd speak to at least one woman every day: the coffee shop, the gym, the sidewalk, anywhere. The goal wasn't the outcome. The goal was overcoming my own self-talk to start the conversation and meet new people.
The next stage
As I started this challenge of approaching a woman daily, a funny thing happened. Each approach got easier. My mind went from making excuses to avoid an opportunity to finding reasons to create one. It was a complete 180 from how shy I used to be.
As a result, my dating life flourished, all because I got out there and took action in the world instead of waiting for the apps to deliver a match.
Why I built Approachly
After that transformation, I noticed I wasn't the only one with this problem. I saw the same pattern in friends and peers: frustrated, stuck on the apps, and beginning to lose hope. That's when I realized more men can make this same change, because confidence is built in reps. Nobody feels ready for the first conversation. The tenth feels different because nine happened.
I started with the Approachly app, a way to help men build the habit of approaching women in the real world. To pair with it, I wrote the playbook: everything I learned about meeting women offline, from grooming and presence to the different types of openers and much more. Since then, I've helped hundreds of men take back control of their dating lives from the apps.
We're just getting started. I truly believe dating should happen in person, not through a screen, and I'm excited to keep helping men reclaim their dating lives.
Your friend,
Austin from Approachly
The approach
Dating confidence is built in three kinds of reps.
Mind
Act before you feel ready.
Measure yourself by the action, not her answer. Debrief fast, adjust one thing, and go again.
Body
Show up like you expect to be seen.
Grooming, posture, and voice. Your approach starts before you say a word.
10,000 reps
Confidence is evidence. Every rep is a vote for who you are becoming.
Nobody feels ready for rep 1. Rep 20 feels different because 19 reps happened. Rep 10,000 is who you are.
Reader stories
A system for men of all ages.
In their own words.
47Jim · Playbook reader
“I was beginning to give up hope at my age, I had dabbled in online dating but it felt foreign. The playbook got me back out there with confidence to meet women again and even helped me get a girlfriend!”
34Mark · Playbook reader
“I had grown disillusioned with dating. From the endless swiping of apps to the inflammatory rhetoric on social media, I was beginning to lose hope. The playbook gave me an actionable system to re-enter the real world and begin meeting women in real life again. Now, I have a beautiful girlfriend thanks to this system.”
26Nick · Approachly reader
“Dating apps had started to feel like doom-scrolling. I was investing a lot of time to see minimal results. This system got me going on real dates with girls I was interested in.”
37Sam · Playbook reader
“The playbook helped me regain confidence talking to women in the real world. Now rather than shying away from opportunity, I embrace it and my dating life has blossomed as a result.”
Start your reps with the full system.
The Offline Approach Playbook: where to go, what to say, and how to ask her out. 10 modules, 90 scripts, and one free month of the app.
Get the Playbook—$29